Brand & Content Strategy

Inbound + Content + Social + SEO

Latest Projects

Designing a viewbook-style piece for student recruitment, and running a social media campaign to drive applications.

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Latest Blog Post

"QR Codes? Dead? Let's See..." Implementing a QR code on a mall kiosk ad.

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About Me

A quick snapshot of my essential skills and experience. My verbal selfie.

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My Latest Projects

Social Media Campaign to Drive Applications

Running a top-of-funnel social media campaign across Facebook, Twitter, LinkedIn and Instagram to drive inquirants to key website landing pages, to generate interest in the college's academic programs. Using Google analytics to track campaign effectiveness, with an ultimate goal of calculating cost per inquirant.

Print Piece for Student Recruitment

Designing a viewbook-style print piece to be used in student recruitment, and as additional touchpoint in alumni relations and advancement. The design will be very visual and pictorial, providing an overview of academic programs and student life, including student testimonials and the selling points of attending UIC and living in Chicago.

Personas and Customer Journey/Experience Map

Fleshing out personas and creating a customer journey/experience map inclusive of admissions, student affairs and alumni relations/advancement. The map will include touchpoints from initial discovery and inquiry, through enrollment, and culminating in alumni relations. Goals are to create a consistent brand experience, to offer more opportunities for optimized brand engagement leading to qualified applications, and ultimately to increase donations from future alumni.

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Inbound Marketing Strategy

woman browsing on phoneAwareness

Being where your potential customers are at. Being seen in multiple channels, on an ongoing basis, providing multiple touch points.

Interest

Providing content that will intrigue your prospects, and offer a solution to a problem.

person shopping onlineAction

Compel your prospects to click through, and then to investigate and discover. Offer your prospects a journey of discovery that will lead them to convert.

Conversion

Landing pages that are clean and compelling, and offer a clear call to action for meaningful engagement with your brand.

See a Recent Inbound Case Study  »

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Content Development and Marketing

reading content on smartphoneGood content lies at the heart of any effective online marketing strategy.

Content that is optimized for the channel or platform through which it is published and distributed.

Content that interests, intrigues, edifies, or even simply amuses – and then leads the customer on a journey of discovery toward the ultimate goal of conversion.

See My Content Marketing Case Study  »

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Social Media

connecting on smartphoneSocial Media can be a user's first experience with your brand. But the space is crowded, so the stakes are high for creating and publishing content that engages.

Social media is not a panacea, but it can be a powerful tool for building awareness, providing multiple touch points, and generating inbound traffic to website landing pages.

My Analysis of Facebook Marketing  »

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Search Engine Optimization

standing out from the restThe days of mere SEO tactics are gone forever.

SEO must now be part of a larger online strategy, intertwined with considerations such as user experience and content quality, and indicators of user engagement such as time on page, return visits and bounce rate.

See My SEO Blog Posts  »

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About Mepic of brian tibbs

I'm a pleasantly relentless marketer with a focus on digital, who's always looking for ways to "drive people to the website" for further exploration, brand engagement, and conversion.

I bring design and print experience, as well as experience with events, press and other forms of marketing and communication.

I love opera and rock, Bergman and the Zucker Brothers, fine wine and lite beer.

And, I have a deep appreciation for a good old-fashioned ghost story.

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