Monthly Archives: May 2013

Dunkin’ Donuts “Running on #IceDD” Video Campaign: What Vine was Made For

Call me old-fashioned if you must, but I’ve been a little skeptical of brands’ ability to publish video content on Vine that would truly engage and activate users.  Video content published by the brand itself, that is.

Dunkin's Donuts Iced CoffeeThe recent Dunkin’ Donuts “Running on #IceDD” Vine campaign has supported that assertion to some degree, but it has also given me a greater appreciation of the possibilities Vine offers for engagement.   Continue reading the article »

Google Penguin 2.0: Through the Looking Glass

Black SEO Hat / Penguin 2.0Quickly, look in a mirror. Don’t ask questions, just do it.

If the SEO hat you see sitting atop your head is black, you should make sacrifice to whatever god(s) you worship.

Today, Matt Cutts, famous in SEO circles for heading Google’s Webspam team, published a new video about what SEOs can expect from Google’s search algorithms in the coming months.  He is typically vague, but much of what he says confirms things he’s been hinting at for a while: Penguin 2.0 is going to be big.  In this video he describes it as “more comprehensive” and as going “deeper” than Penguin 1.0.

Could be painful.   Continue reading the article »

Klout Gets Inside Bing: Kling? Blout? Bling?

By now, it is not news that Klout Expert posts are going to start showing up at the top of Bing search results.Yoda's Klout Expert score

The Bing-Klout partnership began in September of 2012, with Microsoft promising at the time that this was only the beginning. Apparently, they meant it. Now, posts from Klout Experts will begin to appear at the top of Bing search results.   Continue reading the article »

Alas, Poor SEO! I Knew Him, HoratEO…

Alas, poor Seorick!“Alas, poor Yorick! I knew him, Horatio, a fellow of infinite jest, of most excellent fancy. He hath borne me on his back a thousand times, and now, how abhorred in my imagination it is!” -Hamlet, Act 5, Scene 1

Recently, there have been number of articles and even a couple videos on the web that have directly addressed what many in the industry have known for a while. No, not that SEO is dead. Because it isn’t. On the other hand, if you’ve seen SEO you know it’s not looking so great. But, not dead.   Continue reading the article »