In the realm of social media, Twitter’s unique value proposition has always been it’s real-time quality. Because of this, Twitter became a platform of choice for breaking news in journalism, and it probably also gave birth to real time marketing (for better and/or worse). In the Twitterverse, time has been of the essence.
However, Twitter recently announced a number of planned changes and upgrades that will change the nature of users’ experience on the platform. These features are intended to attract new users and boost engagement with logged-out users. Among these planned changes are native video uploads and an upgrade to direct messaging.
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