Monthly Archives: February 2015

Content Marketing Means Marketing Your Content

Publish and pray, fingers crossed

You’ve heard the saying "publish and pray"? Basically, it’s an admonishment to brands who produce content, publish it on their website, and then sit back and hope for results.

Unfortunately, "build it and they will come" only works for Apple or Nike. Content marketing for the rest of us requires additional effort.

Lately, I’ve been on a roll writing marketing case studies, and this post will be no exception. In this article I present a content marketing strategy that achieved results only because the content itself was actively marketed. This marketing strategy was executed for a career center that served job seekers in a particular Illinois county. And the content in question were jobs that were posted on the organization’s home-grown jobs board.

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Event Marketing: Online Marketing for Your Offline Event

brick & mortar online marketing

Even though the focus of this blog is online marketing, few brands can survive with a strictly online marketing strategy. Often, there’s nothing like a good old-fashioned "brick-and-mortar" event. Events may even be a key aspect of a brand’s existence, and marketing these events is a necessity.

This article, while not strictly a case study, aims to be something along those lines. It illustrates an effective online marketing strategy that was conducted to promote an event held by a career center.

Continue reading the article »

Is Google+ Dying With It’s Boots On?

Google+ logo with bootsLate in 2014, Wordstream founder Larry Kim predicted the demise of Google+ in this article published on the Powered by Search blog. Two things he said really stuck with me: “in 2015 Google+ will die a slow death” and “G+ engagement will fade over time”. I must say, my reaction to both statements was, “What do you mean will?”

To the best of my recollection, I’ve never heard anyone say, “G+ is awesome” or “Yeah, we get tons of referrals from G+.” Ever. Continue reading the article »