Monthly Archives: March 2015

Video Content Marketing Opportunities with Meerkat and Periscope

Meerkat & Periscope logos

Meerkat and Periscope. By now you must have heard of them, so I will dispense with nutshell introductions of what they are. Well, just this: both apps facilitate real-time video streaming on Twitter.

I will also avoid predicting which app is going to win this particular social media horse race. I suspect it will be Periscope, but I could be completely wrong. And it doesn’t matter, at least not for the purposes of this article, which aims only to explore the possibilities of video content marketing with either app.

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The Web is Dead, the Paperless Office, Jet Packs, and Other Prognostications

vintage pic of man with jet pack

Apparently web sites and home pages are dead, along with what we’ve broadly called the web. I’m late to the party on this one. I suppose I’ve been so lovingly cradled in the web’s warm embrace that it’s demise had eluded me. Huh.

FYI, here is a sampling of the eulogies:

OK, so I’m clearly poking fun at the prognosticators, from my seat here in the peanut gallery. And, to be fair, they have valid points. Home pages have become less important than they once were, and use of mobile apps does appear to be a growing trend, funneling users away from pure web browsing. But… the web is dead? In this article I’ll explore aspects of the "web is dead" debate, especially from a small business perspective.

What about the paperless office and jet packs? More on that a little later in the article.

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Building A Content Ecosystem to Facilitate the Customer Journey

golden path toward conversion

Content, content, content. It’s all about content, right? It sometimes seems like that’s all we hear about or talk about in digital marketing.

Well, yes, it is all about content. For most brands, much (if not most) of that content will reside on their website. But, even if you have tons of content – tons of golden content – it still may not accomplish what it needs to.

What does your content need to accomplish? It needs to create prospects, and then turn those prospects into customers. It needs to facilitate their customer journey toward the ultimate goal of conversion.

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