Right off the top, a confession: I am not an apps guy. I have never designed an app, nor have I developed an app. I’m a web guy. Yet, I’ll not let that deter me from offering some opinions and observations about apps, motivated in large part by the “web is dead” debate. (I dealt with this from a different perspective in my last blog post.)
While I’m at it, a second confession: I am not a huge user of apps. Most of my time with apps is spent reading news (sorry, NYT home page) or playing games.
Back to the article. This article will focus on a particular subset of the “web is dead” debate, which is “the web is dead, long live apps.” I think the dilemma of apps versus the web can be especially confusing for small businesses, who have limited marketing budgets and resources. Under those limitations, and with the pressure that SMBs feel to get the most bang for their buck, the decision of where to invest can become difficult.
And, back to my undeterred opinions and observations. My essential argument will be that the two sides of mobile marketing, mobile apps and the mobile web, serve different purposes. Neither side precludes the other. We’re one big, happy family. And, I will start by looking at the ways in which apps have been implemented by some small businesses in my local market.