Apparently web sites and home pages are dead, along with what we’ve broadly called the web. I’m late to the party on this one. I suppose I’ve been so lovingly cradled in the web’s warm embrace that it’s demise had eluded me. Huh.
FYI, here is a sampling of the eulogies:
OK, so I’m clearly poking fun at the prognosticators, from my seat here in the peanut gallery. And, to be fair, they have valid points. Home pages have become less important than they once were, and use of mobile apps does appear to be a growing trend, funneling users away from pure web browsing. But… the web is dead? In this article I’ll explore aspects of the "web is dead" debate, especially from a small business perspective.
What about the paperless office and jet packs? More on that a little later in the article.
Continue reading the article »
You’ve heard the saying "publish and pray"? Basically, it’s an admonishment to brands who produce content, publish it on their website, and then sit back and hope for results.
Unfortunately, "build it and they will come" only works for Apple or Nike. Content marketing for the rest of us requires additional effort.
Lately, I’ve been on a roll writing marketing case studies, and this post will be no exception. In this article I present a content marketing strategy that achieved results only because the content itself was actively marketed. This marketing strategy was executed for a career center that served job seekers in a particular Illinois county. And the content in question were jobs that were posted on the organization’s home-grown jobs board.
Continue reading the article »
Even though the focus of this blog is online marketing, few brands can survive with a strictly online marketing strategy. Often, there’s nothing like a good old-fashioned "brick-and-mortar" event. Events may even be a key aspect of a brand’s existence, and marketing these events is a necessity.
This article, while not strictly a case study, aims to be something along those lines. It illustrates an effective online marketing strategy that was conducted to promote an event held by a career center.
Continue reading the article »
Late in 2014, Wordstream founder Larry Kim predicted the demise of Google+ in this article published on the Powered by Search blog. Two things he said really stuck with me: “in 2015 Google+ will die a slow death” and “G+ engagement will fade over time”. I must say, my reaction to both statements was, “What do you mean will?”
To the best of my recollection, I’ve never heard anyone say, “G+ is awesome” or “Yeah, we get tons of referrals from G+.” Ever. Continue reading the article »
While not really a new idea, content marketing has become one of the newer buzzwords in marketing. It is often positioned as a remedy to traditional SEO tactics that are now discouraged (if not punished) by the search engines, and it has become a pillar of internet marketing. But, the digital world is rapidly changing, and content marketers will need not only to keep up, but adapt.
Specifically, the changes I’m referring to are the rapid evolution and convergence of search, social and mobile, especially as implemented in technologies such as Google Now and Siri. In the title of the post I’ve referred to this as the “mobile information feed,” which is not a proper technical term, but nevertheless “nutshells” the phenomenon. Continue reading the article »
Internet marketing miracle! Drives traffic to your website! Gets likes, shares, retweets, and pins! Goes viral! Generates leads and generates conversions! Increases revenues! Mows the lawn, washes the car, changes the baby and predicts the weather!
What am I talkin’ ’bout? SEO!
Let’s say it again: Content Marketing!
One more time: Social Media!
OK. I’ll remove my tongue from my cheek, and here I will go on record as saying that I am both a fervent believer in and avid practitioner of content, social media and SEO. Nothing that I’ll say in this article is intended to slander or impugn the qualities of these upstanding citizens of the internet marketing community. Continue reading the article »
Quickly, look in a mirror. Don’t ask questions, just do it.
If the SEO hat you see sitting atop your head is black, you should make sacrifice to whatever god(s) you worship.
Today, Matt Cutts, famous in SEO circles for heading Google’s Webspam team, published a new video about what SEOs can expect from Google’s search algorithms in the coming months. He is typically vague, but much of what he says confirms things he’s been hinting at for a while: Penguin 2.0 is going to be big. In this video he describes it as “more comprehensive” and as going “deeper” than Penguin 1.0.
Could be painful. Continue reading the article »
By now, it is not news that Klout Expert posts are going to start showing up at the top of Bing search results.
The Bing-Klout partnership began in September of 2012, with Microsoft promising at the time that this was only the beginning. Apparently, they meant it. Now, posts from Klout Experts will begin to appear at the top of Bing search results. Continue reading the article »
“Alas, poor Yorick! I knew him, Horatio, a fellow of infinite jest, of most excellent fancy. He hath borne me on his back a thousand times, and now, how abhorred in my imagination it is!” -Hamlet, Act 5, Scene 1
Recently, there have been number of articles and even a couple videos on the web that have directly addressed what many in the industry have known for a while. No, not that SEO is dead. Because it isn’t. On the other hand, if you’ve seen SEO you know it’s not looking so great. But, not dead. Continue reading the article »
Google has rolled out a new tool that aims to provide insight into how customers make their journey from initial awareness to making a purchase. They’ve pulled data from 36,000 Google Analytics accounts (that authorized sharing), and the data includes millions of purchases across 11 industries in 7 countries.
One of the most interesting aspects of this tool (for me, anyway) is the interactive timeline showing how different marketing channels participate in this customer journey, viewable for different industries in different countries. Continue reading the article »