Apparently web sites and home pages are dead, along with what we’ve broadly called the web. I’m late to the party on this one. I suppose I’ve been so lovingly cradled in the web’s warm embrace that it’s demise had eluded me. Huh.
FYI, here is a sampling of the eulogies:
OK, so I’m clearly poking fun at the prognosticators, from my seat here in the peanut gallery. And, to be fair, they have valid points. Home pages have become less important than they once were, and use of mobile apps does appear to be a growing trend, funneling users away from pure web browsing. But… the web is dead? In this article I’ll explore aspects of the "web is dead" debate, especially from a small business perspective.
What about the paperless office and jet packs? More on that a little later in the article.
Continue reading the article »
Late in 2014, Wordstream founder Larry Kim predicted the demise of Google+ in this article published on the Powered by Search blog. Two things he said really stuck with me: “in 2015 Google+ will die a slow death” and “G+ engagement will fade over time”. I must say, my reaction to both statements was, “What do you mean will?”
To the best of my recollection, I’ve never heard anyone say, “G+ is awesome” or “Yeah, we get tons of referrals from G+.” Ever. Continue reading the article »
While not really a new idea, content marketing has become one of the newer buzzwords in marketing. It is often positioned as a remedy to traditional SEO tactics that are now discouraged (if not punished) by the search engines, and it has become a pillar of internet marketing. But, the digital world is rapidly changing, and content marketers will need not only to keep up, but adapt.
Specifically, the changes I’m referring to are the rapid evolution and convergence of search, social and mobile, especially as implemented in technologies such as Google Now and Siri. In the title of the post I’ve referred to this as the “mobile information feed,” which is not a proper technical term, but nevertheless “nutshells” the phenomenon. Continue reading the article »
Quickly, look in a mirror. Don’t ask questions, just do it.
If the SEO hat you see sitting atop your head is black, you should make sacrifice to whatever god(s) you worship.
Today, Matt Cutts, famous in SEO circles for heading Google’s Webspam team, published a new video about what SEOs can expect from Google’s search algorithms in the coming months. He is typically vague, but much of what he says confirms things he’s been hinting at for a while: Penguin 2.0 is going to be big. In this video he describes it as “more comprehensive” and as going “deeper” than Penguin 1.0.
Could be painful. Continue reading the article »
By now, it is not news that Klout Expert posts are going to start showing up at the top of Bing search results.
The Bing-Klout partnership began in September of 2012, with Microsoft promising at the time that this was only the beginning. Apparently, they meant it. Now, posts from Klout Experts will begin to appear at the top of Bing search results. Continue reading the article »
Google has rolled out a new tool that aims to provide insight into how customers make their journey from initial awareness to making a purchase. They’ve pulled data from 36,000 Google Analytics accounts (that authorized sharing), and the data includes millions of purchases across 11 industries in 7 countries.
One of the most interesting aspects of this tool (for me, anyway) is the interactive timeline showing how different marketing channels participate in this customer journey, viewable for different industries in different countries. Continue reading the article »
Is Google forcing small business to pay for search ranking?
The short black/white answer: Yes.
The more nuanced answer: Not really.
Prior to Panda and Penguin updates to Google’s search algorithm over the last year or so, you may have been paying for SEO services. And those services may have skyrocketed you to the top of the search rankings. After Panda and Penguin, however, some of those same SEO tactics may be having the opposite effect.
Meanwhile, Google has made no bones about marketing AdWords to small businesses, prompting speculation that promoting AdWords is really what Panda and Penguin were all about. I, however, am inclined to think otherwise. (Well, I suppose it could be true; I’m no Google insider and have never once been invited to a strategy meeting, despite my promise to bring donuts.) Yes, of course, Google would like you to pay for AdWords, but I don’t think that is the core intent behind Panguan (panda + penguin = panguan).
See, here’s the thing. You always pay to rank. Whether through paid search campaigns like AdWords, or through organic search. You always pay to rank. Continue reading the article »