This post is the first in a series which aims to clarify principles of inbound marketing especially for nonprofit organizations.
When you get right down to it, most nonprofits operate under conditions very similar to most small businesses: limited staff, limited resources, but big plans. And, depending on how limited your staff and resources are, the effectiveness of your website may become quite important for the mission of your nonprofit organization.
What do I mean by the effectiveness of your website? The same thing I would mean if I were talking about a small business: lead generation and conversion. Continue reading the article »