“Alas, poor Yorick! I knew him, Horatio, a fellow of infinite jest, of most excellent fancy. He hath borne me on his back a thousand times, and now, how abhorred in my imagination it is!” -Hamlet, Act 5, Scene 1
Recently, there have been number of articles and even a couple videos on the web that have directly addressed what many in the industry have known for a while. No, not that SEO is dead. Because it isn’t. On the other hand, if you’ve seen SEO you know it’s not looking so great. But, not dead. Continue reading the article »
Google has rolled out a new tool that aims to provide insight into how customers make their journey from initial awareness to making a purchase. They’ve pulled data from 36,000 Google Analytics accounts (that authorized sharing), and the data includes millions of purchases across 11 industries in 7 countries.
One of the most interesting aspects of this tool (for me, anyway) is the interactive timeline showing how different marketing channels participate in this customer journey, viewable for different industries in different countries. Continue reading the article »
Is Google forcing small business to pay for search ranking?
The short black/white answer: Yes.
The more nuanced answer: Not really.
Prior to Panda and Penguin updates to Google’s search algorithm over the last year or so, you may have been paying for SEO services. And those services may have skyrocketed you to the top of the search rankings. After Panda and Penguin, however, some of those same SEO tactics may be having the opposite effect.
Meanwhile, Google has made no bones about marketing AdWords to small businesses, prompting speculation that promoting AdWords is really what Panda and Penguin were all about. I, however, am inclined to think otherwise. (Well, I suppose it could be true; I’m no Google insider and have never once been invited to a strategy meeting, despite my promise to bring donuts.) Yes, of course, Google would like you to pay for AdWords, but I don’t think that is the core intent behind Panguan (panda + penguin = panguan).
See, here’s the thing. You always pay to rank. Whether through paid search campaigns like AdWords, or through organic search. You always pay to rank. Continue reading the article »