Tag Archives: Social Media

Video Content Marketing Opportunities with Meerkat and Periscope

Meerkat & Periscope logos

Meerkat and Periscope. By now you must have heard of them, so I will dispense with nutshell introductions of what they are. Well, just this: both apps facilitate real-time video streaming on Twitter.

I will also avoid predicting which app is going to win this particular social media horse race. I suspect it will be Periscope, but I could be completely wrong. And it doesn’t matter, at least not for the purposes of this article, which aims only to explore the possibilities of video content marketing with either app.

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Content Marketing Means Marketing Your Content

Publish and pray, fingers crossed

You’ve heard the saying "publish and pray"? Basically, it’s an admonishment to brands who produce content, publish it on their website, and then sit back and hope for results.

Unfortunately, "build it and they will come" only works for Apple or Nike. Content marketing for the rest of us requires additional effort.

Lately, I’ve been on a roll writing marketing case studies, and this post will be no exception. In this article I present a content marketing strategy that achieved results only because the content itself was actively marketed. This marketing strategy was executed for a career center that served job seekers in a particular Illinois county. And the content in question were jobs that were posted on the organization’s home-grown jobs board.

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Event Marketing: Online Marketing for Your Offline Event

brick & mortar online marketing

Even though the focus of this blog is online marketing, few brands can survive with a strictly online marketing strategy. Often, there’s nothing like a good old-fashioned "brick-and-mortar" event. Events may even be a key aspect of a brand’s existence, and marketing these events is a necessity.

This article, while not strictly a case study, aims to be something along those lines. It illustrates an effective online marketing strategy that was conducted to promote an event held by a career center.

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Is Google+ Dying With It’s Boots On?

Google+ logo with bootsLate in 2014, Wordstream founder Larry Kim predicted the demise of Google+ in this article published on the Powered by Search blog. Two things he said really stuck with me: “in 2015 Google+ will die a slow death” and “G+ engagement will fade over time”. I must say, my reaction to both statements was, “What do you mean will?”

To the best of my recollection, I’ve never heard anyone say, “G+ is awesome” or “Yeah, we get tons of referrals from G+.” Ever. Continue reading the article »

Analysis of Facebook Content Marketing for a Non-Profit

man overwhelmed by social media

This article is part of a larger and ongoing collection of articles about content marketing for a non-profit organization. I invite you to read the “parent” article, Content Marketing Strategy for a Non-Profit: A Case Study.

"You simply must be on social media!" This has been said so often, by so many people, with such varying levels of expertise, that it has become something of a cliché. Snarkliy, perhaps, I have come to refer to such statements as social media cheerleading: "Rah, rah, sis boom bah! Social media to the rescue!"

Of course, that statement contains truth. Brands, including non-profits, do need to be present and active on social media. But a social media strategy is a little easier said than done. And, one of more difficult aspects of social media marketing is evaluating the effectiveness of your campaign.

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The Social-Mobile Web, Marketing, and Lead Generation

R.I.P. lead generation?Two new surveys caught my eye this week, each portending trends for 2015.

The first was a survey of B2B marketers, conducted by the Information Technology Services Marketing Association. Results from the survey were published on the blog of eMarketers, in a post (hyperbolically?) titled Is This the End of B2B Marketing as We Know It?

This survey showed the shifting priorities of B2B marketers, with survey respondents indicating their top priorities for 2014 and 2016. In 2014, the top priorities had been:

  1. brand positioning
  2. lead generation, and
  3. brand communications.

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Content Marketing Strategy for a Non-Profit: A Case Study

questions about content marketingContent marketing success stories get loudly trumpeted, and rightly so, yet many (most?) marketers have something of a love-hate relationship with content marketing. The evolution of content marketing appears to be an ongoing struggle for online marketers, especially on these two fronts:

  1. identifying and producing content that will engage prospective customers and,
  2. measuring the effectiveness of your content strategy.

Marketers for non-profit organizations are no exception. A recent survey conducted by the Content Marketing Institute demonstrates the difficulties that non-profit marketers are experiencing with content marketing.

With the hope of assisting other marketers in developing their own content strategy, here is a case study of a content marketing strategy executed for a non-profit organization.
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Instagram Video versus Vine: How much difference can 9 seconds make?

Video on InstagramThis past Friday, Instagram rolled out their rumored video feature, in what seems a pretty clear swipe at Vine. For it’s video debut, Instagram has added a few features that Vine lacks – notably filters, image stabilization and a 15 second time limit – that should make internet marketers pleased as Christmas punch…in July. (Yeah, that didn’t work.)
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Content Marketing in the Mobile Information Feed

content in the knowledge graphWhile not really a new idea, content marketing has become one of the newer buzzwords in marketing. It is often positioned as a remedy to traditional SEO tactics that are now discouraged (if not punished) by the search engines, and it has become a pillar of internet marketing. But, the digital world is rapidly changing, and content marketers will need not only to keep up, but adapt.

Specifically, the changes I’m referring to are the rapid evolution and convergence of search, social and mobile, especially as implemented in technologies such as Google Now and Siri. In the title of the post I’ve referred to this as the “mobile information feed,” which is not a proper technical term, but nevertheless “nutshells” the phenomenon.   Continue reading the article »

SEO, Content Marketing and Social Media: Beware of Internet Marketing Snake Oil

internet marketing snake oilInternet marketing miracle! Drives traffic to your website! Gets likes, shares, retweets, and pins! Goes viral! Generates leads and generates conversions! Increases revenues! Mows the lawn, washes the car, changes the baby and predicts the weather!

What am I talkin’ ’bout?  SEO!

Let’s say it again: Content Marketing!

One more time: Social Media!

OK.  I’ll remove my tongue from my cheek, and here I will go on record as saying that I am both a fervent believer in and avid practitioner of content, social media and SEO.  Nothing that I’ll say in this article is intended to slander or impugn the qualities of these upstanding citizens of the internet marketing community.   Continue reading the article »