Meerkat and Periscope. By now you must have heard of them, so I will dispense with nutshell introductions of what they are. Well, just this: both apps facilitate real-time video streaming on Twitter.
I will also avoid predicting which app is going to win this particular social media horse race. I suspect it will be Periscope, but I could be completely wrong. And it doesn’t matter, at least not for the purposes of this article, which aims only to explore the possibilities of video content marketing with either app.